About

Over the past decade, I’ve worked at the intersection of design, strategy, and systems. I started out designing interfaces, learning how to translate complexity into clarity. Over time, my role expanded: I led branding, UX strategy, and digital operations for law firms, fintech startups, and immigrant-facing services. I’ve worked across every touchpoint — from content and SEO to automation and front-end implementation.
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My journey began in Cuba, where I earned my Bachelor’s degree in Visual Communications Design. I started my professional path working for three years as a UX/UI designer at a web development agency, collaborating on a wide variety of projects and gaining real-world experience early on.

In 2021, I made the decision to leave my country and move to Spain, where I completed a Master’s in UX Design, Web Development, and Digital Marketing. That move wasn’t just about growing professionally — it was about building a new life with intention and courage.
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During my first two years in Spain, I completed my master’s program and immersed myself in the field, working intensively with businesses in the fintech and legal sectors. The fast-paced environment gave me a deep understanding of the digital needs companies face and set the foundation for what came next.
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In 2023, after experiencing the complexities of immigration firsthand, I co-founded a legal tech startup aimed at supporting immigrants and asylum seekers. I wasn’t just solving someone else’s problem — I knew the pain points personally. At LegalES, I led the entire digital strategy: designing the platform, creating self-service tools, optimizing user flows, and managing the marketing systems from the inside out. That project showed me how much clarity, functionality, and care a well-built system can hold — and how powerful it can be when aligned with a real human need. This experience deepened my passion for building, optimizing, and growing a business through thoughtful digital systems.
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Then, in 2024, I relocated to the U.S. — a move that brought different kinds of challenges. After completing the legal and logistical steps of migration, I gradually stepped down from my previous business, LegalES, and took a planned career break to realign with my passion and prepare for a new professional chapter. Without the pressure to produce, I found space to reflect on what I truly wanted to create — and why. That internal reset gave birth to a new clarity — one that led me to complete a postgraduate program in UX for Data-Driven Business Applications at UT Austin and ultimately plant the seeds of what would become Nuxera.
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In that process, I began to recognize the quiet power of environments that offer stillness, simplicity, and clarity — the kind of spaces where we can pause, reconnect, and realign with our purpose. It made me think of the hosts and spaces I now work with: people creating sanctuaries for others to rest, reset, and reconnect with what matters most. I realized I wanted to help them by building digital ecosystems that reflect and support that same intention.
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Nuxera is the product of that transformation — and that empathy.
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Every project I’ve led has responded to something real — a lived challenge, a felt need — with the same focus: purpose with structure, clarity with strategy, and emotion with functionality.
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Now, Nuxera brings that same intentionality to a new chapter. It’s a studio in its early stages, welcoming its first clients, but grounded in everything I’ve learned.
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Rooted in UX and strategy, Nuxera helps hosts build websites that communicate their values, reduce friction, and resonate with their guests — while integrating systems that streamline operations, minimize repetitive tasks, and support both the experience they want to offer and the life they want to lead.